Marketing activities Essay

Jeans argon just an ordinary piece of enclothe to many a(prenominal) another(prenominal) mess. To others, however, they are a powerful means of self-expression. This fact is confirmed by the sheer issuance of companies that produce jeans, including Levis, Gap, Old Navy, Calvin Klein, Armani, Guess, Miss Sixty, Tommy Hilfiger and many others. Jeans are one of many ways in which a person sens send a contentedness to other people concerning various aspects of ones character, an lento and understandable way at that. Given the large scale of merchandising activities of clothe manufacturers nowadays, if jeans did not send a inwardness, the producing companies would invent a message for them.It is just so fascinating to impart a twist of nub to a couple of pants so that the pubic fanny grade them with a particular style or trend. This is the age of individualisation and customization, and clothing manufacturers do not want to stay behind. They want to make their production spec ific and readily recognizable and they do everything they can to appeal to their bearing audience with a specific message. For instance, Levis are now seen as a tralatitious American outfit, something that brings one back to the times of life on the frontier or something that our grandparents wore.Gap, on the contrary, is a to a greater extent youthful, missyish research, and so is Miss Sixty. This process can be described as suckering, a concept familiar to every marketer who knows that if a piece of clothing does not send a message, it is the job of the marketer to invent this message and make sure the potential buyers are able to recognise it. The marketers travail is to plant in the mind of the consumer the idea that carrying a certain brand is link up to a philosophy, that a company does not stand only if for a set of machines with workers as appendages, that it can develop and sustain an ideology embodied in a simple pair of jeans.What kind of messages can jeans send out? First, a person can opt for a traditional or a modern design, underscoring the level of commit custodyt to contemporaneousness and change. It is most often natural for older people to occupy traditional fashion, classical fits that forget last for many years without violating the norms of fashion. The young, on the contrary, result most often wear the fashions of this very season in nightclub to underscore that they are at the forefront of fashion. When, for instance, an older person whitethorn opt for a more modern cut going to a youth venue for some reason.This can send out a message to the younger crowd that this person wants to be in many ways like them and share their experiences in different possible ways. indeed there is the question to be solved as to how much switch on appeal the jeans should hold. We all remember very well this trend towards super-tight mens jeans that mostly young guys wore partly because it was fashionable and partly because they cherished to demonstrate their attractions to the opposite sex. Girls can also wear tight jeans or choose those that are very low-cut to emphasize their appeal.As with show clothing in general, a person wearing such clothing demonstrates that he or she is very confident of ones capability to attract other people and happy or at to the lowest degree not shameful of ones figure. This is not always the case, and those who count their bodies are distasteful are not likely to choose jeans that will reveal a large part of it. Another message linked to wearing sexy jeans is the manifestation of the desire to be liked by the opposite sex. Surely we all or almost all dumbfound this desire, but not everybody would dare to reveal it in public, either in words or in clothing.Many people are funny of being too open about this inner drive and testify to suppress it as something indecent. The individual who chooses to demonstrate this natural instinct is send a message to representatives of the oppos ite sex Look at me, I want you to appreciate me. Am I not good-looking? loaded jeans will almost surely make guys inspect a girls figure more closely than that of her more modest friends charge if those look like top models. She will then attract more suitors but at the same time risks incurring girls anger as they recognize that she is out on a hunt and will taking into custody a fair share of what could have been their prey.Thus, wearing provocative jeans can also be a sign of daring, ability to defy tender norms and to disregard the opinion of other people. Since in most cultures flirting is close for informal surroundings, a person who puts on a sexy-looking pair indicates that he or she believes to be in a setting where flirting is pleasant and one can expect to find a partner. Few people would seriously consider putting on provocative jeans on a corporate outing since this would send the wrong message to the colleagues. Besides, jeans can look either sophisticated or s loppy, and this distinction, too, is meaningful.A person may choose to look sloppy in order to underscore the informality of the smirch and to make others feel at ease. This effect can occur when, for instance, an decreed or top-level executive invents a little outing with subordinates and wants to appear in the image of a simple, down-to-earth man attentive to their needs and feelings. cream of an upscale-looking, elegant pair of jeans may not be quite the duty choice since this will remind the inferiors once again about the inequality in the social status between them and their boss. A casual, sloppy pair will be more acceptable.