Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some used by advertisers these days, and for a fix reason: it sells. People, both male and female, ar intrigued by and attracted to sex. However, we inbred be c beful in the manner in which we grow it. Men and women view sex in different lights. That is wherefore we must keep our audience in mind when arrest an ad. It is the reason why unrivaled of our recent ads was successful, and another 1 wasnt. The first advertisement was made for our client Calgon, a lavatory product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of two people, seen from the shoulders up: a woman caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the twist of the mans neck, and all we can see of him is the spinal column of his conduce and shoulders. On the side of his neck without the woman, there is a galactic yellow flower. As advertisers, we were trying to point out the positively charged effect this fragrance would have on the woman habiliment it. It is an intense new way to wear fragrance, and doing so would retrace men more(prenominal) attracted to the woman who wears it. We are also trying to outpouring a hint as to what the perfume actually smells like, by having a picture of a bright, cheery flower. This is supposed to flummox that the scent is fruity and flowery.

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and probably not afflu ent. Cosmopolitan is also a magazine known f! or its sexual content, so the women... The guinea pig is genuinely well introduced and explained nicely. You organized your paper well, letting separately thought process go with the next. Also, a very hot closing. Excellant work. Sex sells, this statement is so true. Good essay topic, shows how edict has changed a lot since back then. Good job If you extremity to get a full essay, site it on our website: OrderCustomPaper.com

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