Willy Candy Company

Week 5 You go under Willys candy force strategic Choices As the Strategic Consultant to the executive director batting ball club of Willys sweeten ac association, it is my commerce to evaluate the ideas as presented by the Executive Committee and discipline which of those ideas would be the opera hat part for the lodge to contact increment, both(prenominal) immediate and long term. part listening to each of the Executive Committee members present their ideas, I go included a recap of each strategic idea as well as my recommendation as to which idea would be the best preference for Willys candy Company. First to speak to the committee was the CEO, Chester A. Wonka, III. Mr. Wonka identified that over the nearlytime(prenominal) some years and that while dickens of the products the troupe markets, The Willys pleasant-tasting Chews and the Willys Sour Straws be in occurrence some of the most popular products for the association and has been able to book sales, boilers suit the sales and profits for the go with has been flat. Mr. Wonka feels that the best option for the company is to deceive the company to a big Swiss company in hopes that this fuser pass on provide resources and merchandising capabilities as well as broaden the Willy brand into foreign markets that they wear non be able to achieve as an independent company.

What I agree with here is that by allowing a larger company to purchase Willys Candy Company will in fact allow them to startle to have a mien globally, which could impact sales and profits, moreover where I would be careful of when making the decision to merge is that does the larger Swiss company have the same boilers suit objectives and views on how to betroth Willys Candy Company so that it does not cause ethnical differences. I would recommend to Mr. Wonka that originally we become the decision to sell The Willy Candy Company to the larger Swiss Company that he thoroughly understand how they excogitation to operate the company and if at that place are any conflicting objectives that could blank out the growth of the company and its brand....If you want to dumbfound a good essay, order it on our website: Ordercustompaper.com

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