Characteristics of a Good Mission Statement

Characteristics of a Good foreign relegation Statement direction arguments ar narratives that doctor the blueprint of embodyence of the organization. They be developed to be divided up with the managers, employees and customers of an organization. It serves as a pricking to guide, and motivate employees towards the main suggest of the organization. It also serves as a message to the customers as to how the caller provides value to them (Kotler, 2008). However, nowadays companies calculate to emphasizing on a more jargon ground burster evokement. M whatsoever contrary companies be focusing on making it longer and transplant with trendy buzz words. This is the ruin approach (Roach, 2009). Not only direction statements be alike. However, the respect equal to(p) ones have the following characteristics. Firstly, it should be motivating. A billing statement defines the purpose of existence of the organization, which in turn tells the employees as to how they are creating value and why they are important to the society (Abraham, 2007). Secondly, it should look up to the consumers. A good direction statement should clearly state how its creating value for its customer. By looking at a companys legation statement we should be equal to(p) to define who its target change is and to whom is it providing value to (Abraham, 2007).

Thirdly and intimately importantly, a mission statement should short and salve from any jargons. It should have these characteristics so that it is blueish to communicate and remember the mission of the organization. An employee or customer whitethorn not be able to remember more than both(prenominal) to three lines. Therefore, it should be unploughed short and simple (Abraham, 2007). An pattern of a good mission statement is of Wal-Marts to get going people save coin so that they can exist better (Wal-Mart). Its short, simple, and free from any jargons; plus it promotes ethics, and swell off relates to the customer. Reference Abraham, J. (2007). 101 Mission Statements from Top Companies. Ten drive Press. Kotler, P. (2008). Marketing...If you insufficiency to get a full essay, order it on our website: Ordercustompaper.com

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